Stop being what you are and start being yourself

I am a UX designer, you might be to, or a marketeer, programmer, project manager or whatever. In your normal work, that is the most important, when developing concepts you best be yourself. This means that as a designer I create horrifying designs (hence I do it in about an hour and a half), but as a programmer you write terrible code, you don’t have any (marketing-) plan or business case. When doing a concept in 400 minutes you can’t deliver the quality of work that you are used to, you can however create a new concept in 400 minutes 🙂

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